PRIVACY POLICY

Effective and last updated as of March 17th, 2026

Introduction

Xponential Fitness LLC and its affiliates and brands (collectively, “Xponential,” “we,” “our,” or “us”) respects the privacy of your information. We have developed and provide technology for our clients to use with their fitness studio businesses. However, since we are collecting information from you directly, we feel it is important for you to understand our commitment to privacy.

This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website and our mobile applications (collectively, “Site”) and any of our online and, where required, offline services (collectively, “Services”).

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage with a new “last updated” date. If we make material changes, we will provide you with additional notice, such as adding a statement on the homepages of our Site or sending you a notification. Please review this Privacy Policy periodically.

The studio(s) you use are probably not owned by Xponential Fitness LLC or one of its affiliates. Most Xponential brand studios are operated under a franchise agreement between the studio’s owner and Xponential (or one of its affiliates across the world). This is why, when utilizing one of these studios, your personal data will be dealt with by Xponential Fitness LLC and/or its brands and the studio owner. Xponential will process your personal data because it manages a central customer relationship management (CRM) database, which allows Xponential to manage our business relationship with you and our brands and to communicate this data to the appropriate studios. Xponential also manages the XPASS rewards program. Each studio will process your personal data to manage its contractual relationship with you (invoicing, payment, booking management etc.), to perform marketing activities, and to comply with its legal obligations. This Privacy Policy applies to Xponential’s processing of your personal data.
This Privacy Policy covers the following topics:

1. Personal Data We Collect
2. How We Use Your Personal Data
3. How We Share Your Personal Data
4. Universal Opt-Out Mechanisms
5. Security
6. Data Retention
7. Third-Party Links
8. Children’s Privacy
9. Loyalty Rewards Program and Financial Incentives
10. Your State Privacy Rights and Additional Disclosures
11. Notice to California Residents
12. International Data Transfers
13. Accessibility
14. How to Contact Us

1. Personal Data We Collect

We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes:

• Account and ClassPoints. If you create an account and sign up for ClassPoints rewards points, you will provide us with your name, email address, telephone number, and date of birth. When you sign into your account, you will provide us with your email address and password. When you sign up for your first class with any of our brands, you will sign a liability waiver and we will collect your signature.
• Make a Purchase. If you make a purchase, you will provide us with your email address and payment information. You may also provide us with your name and password. If you purchase a gift card, you will also provide us with the recipient’s email address.
• First Class Free. If you sign up for a free first class, you will provide us with your name, email address, and telephone number.
• Sign Up for Email. If you sign up to receive emails from us, you will provide us with your email address.
• Teacher Training. If you request more information about or enroll in teacher training, you will provide us with your name, telephone number, email address, and zip code. To enroll in teacher training, you will also provide us with your address and payment information.
• Refer a Friend. If you refer a friend, you will provide us with your name, email address, telephone number, and your friend’s name, email address, and telephone number.
• Request Franchise Information. If you request more information about opening a franchise, you will provide us with your name, email address, and telephone number. You may also provide us with your postal address.
• Get a Corporate Wellness Quote. If you request a free quote for a corporate subscription, you will provide us with your name, email address, telephone number, company name, and any information you choose to provide in your message.
• Book a Charity Class. If you would like to book a charity class, you will provide us with your name, charity or organization, telephone number, and email address.
• Health Scans. Certain brands and their studios provide in-person body scan services. If you consent to a body scan, then we will collect your health data through that scan. If you choose to participate in a challenge where you submit before and after photographs, then we will also collect that information.
• Careers. If you apply for a job with us, you will provide us with your name, email address, telephone number, physical address, employment information, signature, and any other information you provide in your application.
• Contact Us. If you contact us, you will provide us with your name, email address, state of residence, and any information you choose to provide in your message. You may also provide us with your telephone number.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:

• Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
• Device Information. For example, hardware model, operating system, application version number, and browser.
• Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
• Location Information. Location information from Site visitors on a city-regional basis.

Personal Data We Collect About You from Other Sources

In some cases, we may receive personal data about you from other sources. This includes government entities, advertising networks, data brokers, operating systems and platforms, mailing list providers, social networks and advertising and marketing partners.

2. How We Use Your Personal Data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:

• Maintain and improve our Site and Services;
• Protect the security and integrity of our Site and Services;
• Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations;
• Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
• Defend our legal rights and the rights of others;
• Fulfill any other purposes for which you provide it;
• For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
• Comply with applicable law.

3. Notice to California Residents

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it. The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “ Notice to California Residents ” section we will refer to this information as “Personal Information.”

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information:

• Identifiers (name, postal address, online identifier, Internet Protocol address, email address)
• Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
• Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (signature, physical characteristics or description, telephone number, employment, bank account number, credit card number, debit card number, or any other financial information, medical information, as well as the categories listed in “Identifiers” category above)
• Characteristics of protected classifications under California or federal law (sex/gender (including pregnancy, childbirth, breastfeeding and/or related medical conditions), age (40 and older), disability, marital status, medical condition)
• Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
• Biometric information (imagery of iris, imagery of retina, fingerprint, imagery of face, imagery of hand, imagery of palm, vein patterns, voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health or exercise data that contain identifying information)
• Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application or advertisement)
• Geolocation data
• Audio, electronic, visual, or similar information
• Professional or employment-related information (including employment history)
• Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
• Sensitive Personal Information (Personal information collected and analyzed concerning a consumer’s health.)

We collect Personal Information directly from California residents and from advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, and data brokers. We do not collect all categories of Personal Information from each source.

In addition to the purposes stated above in the section “ How We Use Your Personal Data ” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
• Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
• Debugging to identify and repair errors that impair existing intended functionality
• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services
• Providing advertising and marketing services, except for cross-context behavioral advertising, to you provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with you
• Undertaking internal research for technological development and demonstration
• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
• Advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction

Sale, Sharing, and Disclosure of Personal Information

“Sale” and “share” have specific definitions under California law. In this section only, we use the terms “sell” and “share” as they are defined under California law. The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:

We sold or shared Personal Information related to your use of our website or mobile app to third parties for the following business or commercial purposes:

• Auditing related to counting ad impressions to unique visitors
• Providing advertising and marketing services
• Advancing our commercial or economic interests

Additionally, no mobile information will be shared with any service providers or third parties for their marketing or promotional purposes. Finally, your opt-in and consent data related to your mobile phone number will not be shared with service providers or third parties in order to ensure such third parties obtain their own consents with respect to your mobile phone number. 

We disclosed all of the categories of Personal Information identified in the Notice at Collection of Personal Information above to service providers or contractors for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy. We disclosed Personal Information for the following business or commercial purposes:

• Helping to ensure security and integrity
• Debugging to identify and repair errors that impair existing intended functionality
• Advancing our commercial or economic interests

We do not knowingly sell or share the Personal Information of consumers under 16 years of age. We do not use sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.

Retention of Personal Information

For an explanation of how long we retain Personal Information, please see the “ Data Retention ” section above.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

• The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
• The right to delete Personal Information that we collected from you, subject to certain exceptions;
• The right to correct inaccurate Personal Information that we maintain about you;
• If we sell or share Personal Information, the right to opt out of the sale or sharing;
• If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
• The right not to be retaliated against for exercising privacy rights the CCPA confers.

How to Submit a Request to Know, Delete, and/or Correct

You may submit a request to know, delete, and/or correct through our interactive webform available here or by calling us toll free at 1-844-367-4528. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.

Our Process for Verifying a Request to Know, Delete, and/or Correct

We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request. We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information. You opt out of sales or sharing preferences through the cookie management tool available on the Site. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the “ Universal Opt-Out Mechanisms ” section above for more information.

Shine the Light Law

If you are a California resident and have an established business relationship with us, you may request that we do not disclose your personal information to third parties for the third parties’ own direct marketing purposes (as those terms are defined in California Civil Code § 1798.83). You may submit such a request preferences through the cookie management tool available on the Site.